In this series we usually take an article or a book and pull out one thought worth exploring further. My colleague, Zafreen Kassam, perhaps under the influence of Dubai’s “Kunafa Pistachio” , noticed the article in the Gulf News “Make it in the Emirates 2026 drives UAE industrial innovation and growth” (published May 4th). For Zafreen, the subject matter requires deeper research so she has taken her AI buddy to further look into what appears to be the UAE clearly evolving economic Policy to include an “inside-to-out” approach to growth. A lot of the UAEs historical economic diversification has been built on the quest for Foreign Direct Investment (FDI), and the successes of the major trading families bringing global power brands into the UAE. In short, an “outside-to-in” historical driver. Zafreen had been researching the UAEs “in-country” certification incentives- launched originally by ADNOC, and on viewing the Gulf News article- decided to investigate that article more fully.